STURTEVANT, WI — JohnsonDiversey Inc. and JohnsonDiversey Holdings Inc. today announced that the board of directors of both entities has approved a change of their corporate names. JohnsonDiversey Inc. is changing its name to Diversey Inc. and JohnsonDiversey Holdings Inc. is changing its name to Diversey Holdings Inc., both effective immediately. The corporation''s operating companies are also changing their legal names to reference Diversey. Concurrent with the name change, Diversey Inc. is adopting a new corporate identity, branding and tagline, "for a cleaner, healthier future."
"Today represents an important milestone in the history of our company," said S. Curtis Johnson, Diversey''s chairman. "Our new identity and tagline captures our people''s passion for helping to make our world cleaner, healthier and safer for future generations."
Added Diversey President and CEO Ed Lonergan: "Simplifying our name to Diversey and adopting a meaningful, unified global brand image derives from our commitment to provide our customers and their employees with superior and sustainable cleaning, sanitizing and hygiene solutions. Our new brand strengthens our ability to communicate the benefits of our high quality products and services."
With annual sales of more than $3.0 billion in more than 175 countries, Diversey is a leading global provider of commercial cleaning, sanitation and hygiene solutions. The company serves commercial customers in the building management, lodging, food service, retail, health care and food and beverage sectors.
The Diversey name extends back to 1923, with the formation of Diversey Corporation in
Diversey Inc. is committed to a cleaner, healthier future. Its products, systems and expertise make food, drink and facilities safer and more hygienic for consumers and for building occupants. With sales into more than 175 countries, Diversey is a leading global provider of commercial cleaning, sanitation and hygiene solutions. The company serves customers in the building management, lodging, food service, retail, health care, and food and beverage sectors. Diversey is headquartered in