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Safety And Security

Consumer confidence in cleaning products is up

March 12, 2010
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WASHINGTON — A survey commissioned by The Soap and Detergent Association (SDA) found that consumer confidence in cleaning products is on the rise, according to a press release.
According to the release, 88 percent of the 1,008 survey respondents felt the cleaning products they buy are safe or very safe when used as directed on the label, up from a 2008 SDA survey in which only 85 percent of consumers were confident in their cleaning products'' levels of safety.
The survey also showed, however, that while 80 percent of American adults had read a label on a cleaning product at least one time, only eight percent read the label every time, the release stated.
Nancy Bock, SDA vice president of education, said: "The safety and usage information is the most important information on the cleaning product label. Additionally, consumers are finding more information than ever about what is in the product on the label and through company websites and toll-free hotlines."
The SDA also encourages consumers to visit its Ingredient Central to find information about specific ingredients in member cleaning products, the release noted.
The survey was completed via telephone by Echo Research, and a summary of the results will be available online, the release added.
Click here to read the complete release.
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