The April issue of Cleanfax® magazine is now available online, featuring Steve Marsh''s Single Truck Success feature entitled "Advertising Pitfalls."
Marsh states that advertising may be necessary when a carpet cleaner is just getting started in business, but it is a serious mistake to think that owner/operators should continue using traditional advertising in the long run.
He notes that there are four sources of customers: Advertising, referrals, repeating clients and networking to meet new people; the last three account for 85 percent of work.
Marsh adds that consumers use advertising to compare many different companies, benefits and prices, which results in several companies fighting over each prospective customer.
According to Marsh, focus your attention beyond getting just any customer and work to build a client base of customers who will repeat.
Steve Marsh is the creator of the Be Competition Free Marketing Program. He is a 30-year veteran of the carpet cleaning industry, an IICRC-approved instructor and a Senior Carpet Inspector. Marsh is a marketing and business consultant who provides a turn-key program for attracting better customers. For more information, log on to www.BeCompetitionFree.com.
Click here to view the digital version of Cleanfax magazine.