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Activeion press release

May 21, 2010
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Activeion Appoints New Chief Executive Officer
Retail Industry Veteran John C. Walden to Lead Growth of Revolutionary Cleaning Technology
Rogers, MN, May 18, 2010 – Activeion today announced the hiring of John C. Walden as Chief Executive Officer, effective immediately. Walden will also become a member of Activeion’s board of directors.
Thomas Denison, co-founder and non-executive chairman of the company, noted "Activeion is very pleased with the warm reception its water based spray cleaning and sanitizing devices are receiving from initial markets. We are dedicated to becoming a leading supplier of non-chemical cleaning technology, which will require great leadership from an experienced consumer oriented executive. John Walden’s diverse background in technology and consumer focused companies seems perfect for this task. His successful track record of innovation, growth, and managing complex businesses, and his deep experience with multiple distribution channels will be put to good use at Activeion. With his leadership, we will build upon our initial success and bring to a broader market our breakthrough products for chemical-free cleaning."
Walden commented, "Consumers, commercial entities and governments are eager to embrace safe and sustainable products and practices. Activeion, with its water based ionatorEXP™ and ionatorHOM™ line of cleaning devices, has an excellent opportunity to revolutionize the safety of cleaning and the impact of cleaning products on the environment. At the same time, Activeion’s products have already proven to dramatically reduce costs of cleaning in commercial environments. I am pleased to be joining the company and its talented team, and excited about its future. As a company, we are committed to helping customers meet their general purpose cleaning needs in a highly responsible and sustainable way."
Prior to joining Activeion, Walden had a successful 15-year career in retailing and consumer services. He served as executive vice president and chief customer officer at Sears Holdings Corp. where he managed its hardlines businesses, marketing, Internet channels and the home services businesses. Prior to Sears Holdings, Walden served for eight years in senior executive roles with Best Buy Co., Inc. and helped to lead its transformation into a more innovative, customer-centric organization. Such roles included executive vice president of Best Buy''s customer business group, executive vice president of human capital and leadership, and President of its Internet and direct marketing division. Prior to Best Buy John was the chief operating officer of Peapod, Inc., an Internet supermarket. He has also held general management roles with Ameritech Corp. and Storage Technology Corp., and provided strategic consulting to private equity and growth businesses. Walden resides in Edina, Minnesota with his wife and five sons.
About Activeion:
Activeion Cleaning Solutions, LLC is a privately held cleaning technology company created to revolutionize the cleaning industry through the manufacturing, marketing and distribution of advanced cleaning technologies and products. Addressing the ever-growing need for sustainable cleaning, Activeion’s hand-held ionized water technology cleans a variety of surfaces from glass to carpet spots and, when used as directed, sanitizes non-porous hard surfaces. These award-winning cleaning devices are ideal for offices, hotels, hospitals, schools and private residences. For more information, visit
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