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GREENGUARD Environmental Institute goes interactive

May 25, 2010
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ATLANTA — The GREENGUARD Environmental Institute (GEI) will unveil a revolutionary booth design at the AIA 2010 National Convention next month as part of its efforts to raise awareness about indoor air quality, according to a press release.
The booth aims to engage architects and designers through visual stimulation and an interactive, hands-on experience, the release noted.
"Architects are very visual and creative people, so we really wanted to design a booth that would both interest them and help them understand why indoor air quality is so critical to sustainable building and design," said Henning Bloech, executive director of GEI.
"We hope that by incorporating functional, tactile elements with varying textures and light refraction — and by offering useful tools that will aid architects in the design process — we can accomplish both," Bloech concluded.
Key features of GEI''s booth include interactivity, three-dimensionality, sensory stimulation and contemporary aesthetics. Combined, these elements will help transform an intangible (indoor air pollution) into a tangible to create a memorable learning experience, the release stated.
Click here to read the complete release.
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