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GREENGUARD Environmental Institute launches social media contest

May 27, 2010
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ATLANTA — The GREENGUARD Environmental Institute (GEI) announced today that it will launch its first-ever social media contest during the June 14-16 NeoCon World''s Trade Fair in Chicago, according to the American Chronicle.
The contest, which will be known as and referred to by the Twitter hash-tag #NeoConTWEST, will allow contestants to compete for a brand new Apple iPad, the article stated.
According to the article, the first contestant to visit each participating GREENGUARD-certified product manufacturer showroom at The Merchandise Mart and document that visit by taking a photograph of the showroom and uploading it to Twitter — using the hash-tag #NeoConTWEST and directing the tweet to @GREENGUARD — wins.
"We think this will be a really fun and exciting way to raise awareness about the GREENGUARD Environmental Institute, our participating manufacturers and the importance of low-emitting products for healthier interiors," said Henning Bloech, executive director of GEI.
"It''s part scavenger hunt, part race. Why not have a little extra fun while walking the showroom floors," Bloech added.
The GREENGUARD #NeoConTWEST begins 9 a.m. CT on Monday, June 14 and runs until 5 p.m. CT on Wednesday June 16. A checklist of all participating GREENGUARD Certified product manufacturers will be available at beginning June 7, 2010, the article noted.
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