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The Ashkin Group press release

July 07, 2010
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Survey Indicates Athletic Departments Becoming More Sustainable
Bloomington, IN – According to a recent survey, a growing majority of NCAA athletic departments are now making environmentally responsible and sustainable initiatives a priority. The survey was conducted by ProGreenSports, a business venture dedicated to helping professional sports organizations become more sustainable and environmentally friendly.
The survey involved 73 sports facilities in the U.S. and was reported in the June 2010 issue of DestinationGreen, the monthly newsletter of The Ashkin Group.
Fifty-two percent of survey participants described their environmental initiatives as a “high” or “very high” priority. This was an increase from 44 percent the previous year.
The study also found that 83 percent of the sport directors and managers surveyed said that they plan to place an even greater emphasis on environmentally sound and sustainable programs in the future.
Among the survey''s other findings:
· 36 percent of schools reported that their facilities are either currently undertaking or are actively considering a strategic sustainability plan with short- and long-term objectives.
· Nearly 80 percent indicated that “key decision makers" in their athletic departments have a positive perspective regarding environmental and sustainability issues.
In a related survey among sports teams also conducted by ProGreenSports, 78 percent of respondents said they have either formed a plan to make their teams Greener and more sustainable, or they are firmly planning to do so.
Both surveys also asked respondents what their primary concerns are regarding the adoption of more environmentally responsible and sustainable programs.
“An uncertain return on investment was the key concern mentioned,” says Stephen Ashkin, President of The Ashkin Group and Sustainable Dashboard Tool, LLC, a Web-based tool that helps jansan distributors measure fuel and energy use and other data in order to cut costs and become more sustainable.
“Unfortunately, many people still do not realize the [potential] cost savings that can occur when organizations operate in a more sustainable manner,” added Ashkin.
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