CHICAGO — "Weathering the Storm", a two-and-a-half day intensive seminar specifically designed to give restorers the tools they need to successfully market to commercial targets, completed its inaugural session on July 15, according to a press release.
The seminar, presented by Tim Miller and Dick Wagner, provided attendees with the information and materials they need to dramatically reduce the learning curve encountered when marketing to commercial targets and hit the ground running on implementing their own commercial marketing program, the release stated.
"Weathering the Storm" gave attendees value that other programs they had been to in the past did not provide: "A lot of these programs are full of frills, fluff and tired, worn out sales strategies," said Richard Atchity, AVP of business development for Paul Davis Restoration
of Jacksonville, FL.
"The group that presented this particular program not only was excellent in their presentation techniques and delivery, but the content really has some meat to it. I would recommend this program to any sales force, be it small, large, one person or 100 salespeople," Atchity added.
Participants were instructed on how to use the wealth of materials provided to them, taught a high-efficiency sales system and then role played the key elements of the sales process so they would know what to expect when they began consulting with commercial targets themselves, the release noted.