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SCA/Tork release

July 29, 2010
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SCA’S TORK® BRAND RELAUNCHES WEBSITE WITH INDUSTRY-FIRST CAPABILITIES TO MEET CUSTOMER NEEDS
PHILADELPHIA – Tork®, a brand of SCA, today introduced a revitalized company website, Torkusa.com, complete with new, user-friendly design and functions, to enable its customers to find perfect product solutions based on their specific needs.
Rather than just providing customers with a laundry list of products to choose from, the revamped site gives customers the opportunity to personalize their experience in a way never before seen in the industry. The new site makes it easy to identify solutions by product category, environment, design and/or capacity.
For example, if a user wants to peruse Tork products specific to Foodservice & Hospitality, they simply need to click on “Foodservice & Hospitality” under the category header. From there, they can select from category-specific products, such as, towels, wipes or soaps. Customers can streamline the search process further by identifying the environment in which the products would reside, such as the washroom, food prep area, bar area and more. After the user has narrowed their search and compiled a wish list of desired products, known on the site as “my solutions,” the product catalog module sends the customers’ product preferences and information to a SCA inside sales representative who will begin coordinating with the right distributor to transact the sale and coordinate shipping. The site also offers sharing capabilities, allowing customers to share links to their “my solutions” list in advance of purchase.
"The new Tork website expands our already established commitment to putting the customer first. It is highly intuitive, user-friendly and includes a wealth of new content we know our customers and partners continually seek out online," said Cindy Stilp, Director of Marketing and Communications, SCA Tissue North America. "As we increase the visibility for SCA and our Tork product brand in North America, we view this improved site as an additional way to be more accessible and connect with our customers while providing enhanced customer relations.”
Additional site enhancements include:
• Product cataloging with filtering options
• Improved framework with enhanced navigation
• Optimized search results
• Enhanced imagery
• A more dynamic, interactive and user-friendly experience
About SCA
SCA is a global hygiene and paper company that develops and produces personal-care products, tissue, packaging solutions, publication papers and solid-wood products. SCA has many well-known brands, including the global brands TENA and Tork. In 2009, global sales were $14.5 billion. SCA conducts sales in 100 countries and has 50,000 employees. More information can be obtained at www.sca.com.
About Tork
The Tork brand offers a complete range of products and services within hygiene and cleaning for away-from-home washrooms, healthcare, food service and industry. Through customer understanding and particular expertise in hygiene and sustainability, Tork has become a market leader in many segments and a committed partner to businesses in over 90 countries. Tork is a global brand in the SCA portfolio. To keep up with the latest Tork news and innovations, please visit www.torkusa.com.
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