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P&G Professonal finds business suffer from 'green confusion'

August 09, 2010
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CINCINNATI, OH — American businesses want to clean up their act when it comes to environmental responsibility, but a perceived lack of information and credible resources are holding them back, according to a press release.
Businesses were surveyed on their sustainability knowledge, product purchase decision-making process and cleaning habits to gauge perceptions, attitudes and behaviors about topics related to sustainability, the release stated.
"This survey really hits home that while businesses want to be more sustainable and environmentally responsible, a lack of in-depth knowledge and structure is holding them back from achieving their goals," said Chris Vuturo, external relations manager for P&G Professional.
"In fact, when sustainability guidelines are not in place at a business, decision-makers behave in similar ways to the typical consumer, where a personal sense of responsibility is the main driver. Countless green labels and varying definitions regarding what it is to be ''green'' makes the process very confusing for purchasing managers and decision-makers," Vuturo added.
According to the release, overall survey highlights include: A lack of guidelines, with less than a quarter of respondents reporting that their business had sustainability guidelines; and green confusion, with nine out of 10 respondents believing sustainability and environmental responsibility is important for their business, but only 42 percent reported being very or extremely well-informed about the topic.
Click here to read the complete release.
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