COEUR D'' ALENE, ID — U.S. Products
, a leading manufacturer of portable carpet cleaning and restoration equipment, has redesigned its monthly e-newsletter with a new look and a revamped content focus, according to a press release.
The newsletter, which has more than 3,200 subscribers, has been on hiatus while company insiders discussed how it could be changed to best address the needs of its readers, the release stated.
According to the release, the newsletter will now focus specifically on the marketing needs of carpet cleaning technicians.
"We recognized that the two biggest concerns of most techs are soil removal and marketing," says Nick Wiebe, marketing manager for U.S. Products.
"We decided to focus on marketing because of the economy and because carpet cleaners are always looking for new, successful ways to grow their businesses," Wiebe added.