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Everything came up green at ISSA show

September 19, 2010
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ISSA/INTERCLEAN® USA 2006 is history.

ISSA and the professional cleaning industry called the 19-acre South Hall of McCormick Place in Chicago home from October 4 to 7.

The show’s 645 exhibitors did their best to utilize every inch of space at North America’s premier convention site.

The show was good — far from spectacular — but good.

Former New York City Mayor Rudolph Giuliani did his best to inspire trade show attendees, speaking about the “Principles of Leadership” in a rousing Thursday morning keynote address that was well-received by a crowd estimated at more than 5,000.

As for the trade show itself, it offered plenty of meat and potatoes, attempting to satisfy the cleaning industry’s insatiable appetite for innovation and improvement.

Manufacturers rolled out their latest offerings in the form of new and improved cleaning chemicals, autoscrubbers, vacuums and product dispensers — a sure sign that technology marches on.

Consultants, educators and industry experts powered their points across during surprisingly well-attended seminars and workshops.

ISSA’s first Education Theater presented a rolling program of 25-minute informational mini-sessions — some featuring interactive audience participation — in a bandshell right on the trade show floor. The productions proved to be popular with trade show visitors. The programs were well-presented and were well-attended until the foot traffic trailed off on Saturday, the last day of the trade show.

Foot traffic, or the lack of it, on the final day, was indeed a negative and a topic of discussion for many exhibitors. But that’s something that affects just about every trade show.

Attendance is in the eye of the trade show beholder and something exhibitors, visitors and those that put on such events agree to disagree about.

Awash in green
When all was said and done, certainly those who worked or walked the trade show floor had to agree on one thing — the influence of green cleaning. The terms “environmentally friendly” and “cleaning for health” were everywhere at ISSA/INTERCLEAN® USA 2006.

Virtually every product on the trade show floor was tagged with a green message stating it’s a healthy approach to cleaning and won’t hurt the environment.

Green wash was everywhere. And, it has become the focal point of just about every marketing and public relations campaign for the manufacturers, distributors and consultants of the professional cleaning industry.

Could this be a case of too much green?

Or, as I fear, could it be a case of too much of the wrong green?

With a successful show behind us, it’s something to ponder as we think ahead to Orlando, FL, and ISSA/INTERCLEAN® USA 2007.


Send comments or thoughts on this topic or any other article that appears in CM/Cleaning & Maintenance Management® magazine, to jfazzone@ntpmedia.com.

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