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Become a valuable carpet care specialist

September 19, 2010
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Last month, we presented the results from our most recent In-House Benchmarking survey.

The findings in one area came as no surprise to CM/Cleaning & Maintenance Management staff, and I’m sure to most of our readers.

When we asked what our in-house cleaning audience’s most frequent complaint area is, carpet care ranked second only to restroom care.

Carpet care was consistently found to be a frequent complaint area among the various types of facilities represented in our survey.

Most BSCs are likely to note carpet care as a top concern as well.

Why carpet?
In general, the purpose of carpet is to enhance the appearance of a room, hallway or entranceway.

Facility managers also utilize carpet to reduce slips and falls and for soil removal.

In conjunction with strategic matting, carpeting can be used as a system throughout a facility to keep patrons and employees safe.

However, for the most part, carpet is rarely noticed, until it becomes soiled or damaged.

Perception is the problem
Although a pristine carpet can add to a positive impression about a facility’s cleaning program and upkeep, a soiled carpet can result in a completely opposite impression.

Furthermore, carpet care is one of the most difficult areas for a cleaning crew to regulate and, therefore, maintain.

A spill, which goes unnoticed, can damage a carpet’s fibers and produce a difficult stain — in serious situations, this might result in costly replacement or patchwork.

In many situations, workers do not correctly match the stain with the proper cleaning product, which worsens the problem.

This happens for several reasons, including: The stain is unknown; the right product is not available; time is a factor; or the cleaning worker is not properly trained.

These factors contribute to carpet care requiring special attention from trained workers.

The carpet cleaning industry
For various reasons, many people do not clean or repair carpets on a regular basis.

Many people lack the understanding that when not properly attended to, carpets act as a trap, collecting dirt, moisture, bacteria and malodor.

As a result of this misunderstanding, vacuuming is falsely perceived as the sole component of an effective carpet cleaning program.

This has resulted in a tremendous business opportunity for residential carpet cleaners and BSCs.

A qualified carpet care professional has plenty of opportunity today, since carpet and upholstery cleaning in the U.S. is approximately a $4.5 billion industry.

It is estimated that there are currently more than 40,000 companies, mostly small businesses, providing carpet cleaning services.

Local and national competition have shifted the way owners of carpet cleaning businesses have been marketing in recent years, forcing them to use a specialized approach to separate their services from the competition.

Save with expertise
With help from your local distributor, it is important to train your cleaning crew on the most effective ways to maintain carpeted areas.

This investment can save a facility thousands of dollars each year and also extend carpet’s duration, which produces short-term and long-term benefits.

From surveys, such as the aforementioned In-House Benchmarking survey, the staff of CM/Cleaning & Maintenance Management is able to identify problematic cleaning areas and outline solutions, as well as market trends.

Our editorial this month is dedicated to trends and effective cleaning tips relating to carpet.

More information about carpet care can be found at, in our CM i-Focus section.

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