At a recent Sustainability Milestone Meeting in Bentonville, Arkansas, President and Chief Executive Officer (CEO) of Wal-Mart Stores Inc. Mike Duke spoke to 1,500 of the company''s suppliers and employees about Wal-Mart''s plans to create a Sustainability Index to assess the sustainability of products as well as a consortium of universities to collaborate with non-governmental organizations (NGOs), suppliers, retailers and government to develop a global database of information on the lifecycle of products.
Scot Case, executive director of the EcoLogo Program, was at the July 16 meeting and has been meeting with various companies and individuals about the future of eco-labels, such as EcoLogo.
"The EcoLogo Program has and continues to help redefine the future of environmental labeling," says Case. "The EcoLogo Program has been very involved with the initial planning of the Sustainability Consortium for Wal-Mart and will continue to play an advisory role moving forward."
What might this sustainability initiative look like for consumers?
According to a recently published New York Times piece, shoppers may soon see tags on Wal-Mart items that provide information about the product''s footprint, water usage and even air pollution generated.
From the U.S. Congressional Hearing in June around defining Fair Green Marketing Practices to consumer action against "greenwashing," the topics of eco-labeling and green marketing are on the tips of many tongues. EcoLogo is working hard at the center of it all.
Stay tuned for additional details on how EcoLogo will be working with its clients to help explain the market opportunities to come out of this and upcoming work with Wal-Mart.
Anyone interested in learning more can visit www.ecologo.org.