Screening For Greenwash
Of late, both the U.S. Federal Trade Commission (FTC) and the Canadian Competition Bureau have been cracking down on potentially false and misleading environmental claims, better known as "greenwashing." Based on the EcoLogo™ Program''s own in-store review of product labels, all products making environmental claims need to be more careful.
TerraChoice Environmental Marketing Inc. and the EcoLogo Program recently held a webinar highlighting some of the legal liabilities for making unsubstantiated environmental claims. While an environmental certification, such as EcoLogo or Green Seal Inc., provides proof a product meets the specified standard, it does not provide blanket protection from greenwashing claims. All manufacturers and suppliers are encouraged to perform a thorough review of their product packaging, advertisements, websites and sales literature.
Play Name That Sin!
TerraChoice recently launched the first interactive greenwashing game, "Name that Sin," which is designed to encourage consumers and purchasers to learn to avoid greenwashing claims and make smarter, greener purchasing choices.
"Name That Sin" is a custom-built Flash application that was developed by Standard Media Services with help from TerraChoice. The game features many interactive and challenging questions that require players to identify eco-labels and distinguish which "Greenwashing Sins" are being committed on a variety of different "green" products.