LOS ANGELES — Orders are now being finalized for the 2011 "Woven Treasures" Oriental rug calendar that is given as a gift by rug retailers and cleaners, according to a press release.
The calendar is published by Paul Shaper Productions
, who specializes in unique advertising tools that communicate the value of oriental rugs, the release stated.
Affordably priced at $2.25 to $5.50 each, a retailer or cleaner has their custom message elegantly imprinted on each month and the cover, extra features not found in most marketing calendars, the release noted.
According to Mark Allegretti of Allegretti''s in Chicago, "There is nothing like it. Customers appreciate the incredible beauty and thoughtfulness of our gift. They then remember who to call for a rug or cleaning and to whom they should send their friends."
"We hear it from our customers all the time that it delivers one of the best returns on their advertising dollars, something badly needed in this market," said Shaper.