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Sustainability

GREENGUARD Environmental Institute responds to 'Sins of Greenwashing' report

October 27, 2010
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ATLANTA — In response to a new report on environmental claims made in the North American consumer market, the GREENGUARD Environmental Institute urges consumers to demand independent, third-party certification of products to validate those products'' claims about sustainability, according to a press release.
The Sins of Greenwashing, Home and Family Edition, released today by TerraChoice, finds that while greenwashing is declining overall, false eco-labeling is increasing dramatically — up 30.9 percent from 23.3 percent in 2009, the release noted.
In light of this growing problem, the GREENGUARD Environmental Institute continues to urge consumers to be diligent about the products they purchase and to be wary of sustainability claims that are not backed up by an independent, third-party certifier, the release stated.
"The more that consumers demand third-party verification of a product''s claims — and, by third-party, we mean verification beyond self-reported information provided by the manufacturer — the more positive change they''ll be able to effect in the marketplace," says Henning Bloech, executive director of the GREENGUARD Environmental Institute.
"Companies will start to realize that consumers are a lot smarter than they give them credit for, and that phony marketing tactics just don''t cut it," Bloech added.
Click here to read the complete release.
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