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Green building: USGBC incentives go beyond the trend

December 06, 2010
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WASHINGTON — Greenness has become a trendy and marketable concept, but for many, it''s a matter of ethics, according to a press release.
Corporations of late, either for marketing or ethical reasons, are more frequently attempting to get on the green bandwagon by building more environmentally conscious, sustainable corporate buildings, factories and even city towers, the release stated.
For those purposes, the United States Green Building Council (USGBC), based in Washington, is self-described as "committed to a prosperous and sustainable future for our nation through cost-efficient and energy-saving green buildings," the release noted.
According to the release, , builders should strive for Leadership in Energy and Environmental Design (LEED) certification credits through USGBC, which provides third-party verification that a building, or even a community, is "designed and built using strategies aimed at improving performance across all the metrics that matter most: Energy savings, water efficiency, CO2 emission reduction, improved indoor environmental quality and stewardship of resources and sensitivity to their impacts."
USGBC and their LEED certification program have encouraged more large-scale corporations to become LEED certified as it not only preserves our planet but also makes those companies more marketable since going green appears to be a growing trend, the release added.
Click here to read the complete release.
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