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Ashkin Group release 1.5

January 05, 2011
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Ashkin Lists His "Top Ten Cleaning Events for 2010"
Bloomington, IN - Stephen Ashkin, president of The Ashkin Group and founder of Green Cleaning University, has just released his Top Ten Cleaning Events for 2010-last year''s events that have had the greatest impact on Green Cleaning.
ALA David Letterman''s Late Show Top Ten, here are Ashkin''s Top Ten Green Cleaning events of 2010:
10. Integrated Cleaning and Measurement (ICM): This effort to measure cleanliness has the potential to allocate more cleaning resources to those places that can really protect health.
9. Green Cleaning in Schools: Nine states now require Green Cleaning in schools, with more expected to join the movement in 2011.
8. New FTC Guidelines: The latest Federal Trade Commission guidelines are designed to help clarify product marketing claims, allowing purchasers to make more informed decisions.
7. Trade Association Support: Two key trade associations, ISSA and CSPA (Consumer Specialty Products Association), now actively support Green Cleaning.
6. High-Level Interest: Once delegated to middle management, Green and sustainable issues have become the domain of senior staff in all types of organizations and businesses in 2010.
5. Sustainability Measuring and Reporting: Dashboard tools that help measure and report sustainability have garnered considerable interest this year.
4. Union Endorsement: The Service Employees International Union (SEIU) increased its interest in Green Cleaning, believing it is good for SEIU members, building occupants, and the environment.
3. EcoForm: ISSA''s new EcoForm program is designed to standardize reporting of health, environmental, and other key product indicators and allow manufacturers to show what makes their products special.
2. Revisions to LEED Rating System: The LEED rating system has been a driving force in the Green Cleaning movement. Possible revisions to the program, currently under consideration, will help keep it timely and relevant.
1. Acquisition of TerraChoice by Underwriters Laboratories (UL): Historically, Green certification organizations have been extremely small. That all changed when UL, a billion-dollar company, acquired TerraChoice in August 2010. UL has the resources to elevate Green to an entirely new level.
"As you can see, it has been an amazing year for the Green Cleaning movement," says Ashkin. "I can''t wait to see what is in store for 2011."
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