Roth believed the newcomer, a carpet-cleaning executive who had just entered carpet sales, was taking advantage of his good name and the reputation that his family had taken three generations to build, the article stated.
After all four Roth Carpet and Floors showrooms shut their doors, another entrepreneur from Roth Carpet Cleaning Inc. filed to use the business name of Roth Carpet and Flooring 2 U: The "2 U" entity ran newspaper ads promising "quality you expect from the name you trust," the article noted.
According to the article, Richard Roth''s business had been around since his father and grandfather founded it following the 1936 Pittsburgh flood, while Roth Carpet Cleaning Inc. had opened in the late 1980s.
After Roth closed shop, about 20 friends and former business associates who had seen the "name you trust" ads called him to see whether he was reactivating the business: "When I saw the ad and I saw this blatant, misleading statement, I was furious," the article added.
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