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Sustainability

Sustainability's ability to affect business growth

March 10, 2011
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BLOOMINGTON, IN — While many thought the green and sustainable movements would take a backseat due to the recession, studies continue to suggest that has not been the case, according to a press release.

The study, a collaborative effort of The Boston Consulting Group and MIT Sloan Management Review, found that companies are increasingly moving in green and sustainable directions and that sustainability, in particular, "will become a source of advantage" for many businesses in the future, the release noted.

According to the release, the study also indicates there are now two types of companies when it comes to sustainable issues: The embracers, aggressively embracing sustainable issues and the laggards, who move slower and far more cautiously.

The embracers report the top three benefits of becoming a more sustainable organization were improved brand reputation, reduced costs due to greater efficiency and increased competitive advantage, the release stated.

Click here to read the complete release.

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