View Cart (0 items)
Sustainability

Who owns Earth Day?

April 21, 2011
/ Print / Reprints /
| Share More
/ Text Size+

TORONTO — The term "Earth Day" is a trademarked phrase owned and enforced by a charitable organization in Canada, according to the Daily Brew.

The company, Earth Day Canada, believes such protection is necessary in order to prevent corporations and groups from exploiting it for profit while doing little for the environment, the article stated.

"Our goal is to make sure corporations don''t use it to boost their bottom line," said the Toronto-based company''s spokesman Keith Treffry.

According to the article, ownership of such a well-used term isn''t free of controversy and, in some cases, legal action.

"We''re a pretty lean organization ... We have to choose our battles. I wish I could say it''s black and white but it''s really a case-by-case scenario," Treffry added.

Click here to read the complete article.

You must login or register in order to post a comment.