FORT WORTH, TX — Powr-Flite has announced several recent updates to its website, according to a press release.
The updates are part of an ongoing program to make the site more personable, informative and helpful to their customers, the release stated.
According to the release, among the key changes are scores of videos demonstrating and discussing the company’s primary products.
"Web videos are now a medium of their own. They create opportunities [for companies] to become very close to their end customers, a type of relationship that has rarely existed before," said Dave Miles, e-commerce manager for Powr-Flite.
Many other Internet marketers agree that Internet videos will become increasingly powerful because they take advantage of two senses that are automatic with most people: Sight and sound, the release noted.
"People naturally gravitate to things they can see and hear, and even more important, they are often better able to remember the message," said Internet marketing guru Anton Wrinkler.
Click here to read the complete release.