Independent Study: Dirty Restrooms Lead to Lost Business
- Ninety-four percent of U.S. adults would avoid a business in the future if they encounter a dirty restroom -
CINCINNATI— A recent Cintas Corporation (NASDAQ: CTAS) telephone survey conducted by Harris Interactive® among more than 1,000 U.S. adults ages 18 and older, revealed that 94 percent of U.S. adults would avoid a business in the future if they encountered dirty restrooms.
“Dirty restrooms cost businesses lost sales, customers, referrals and repeat business,” said Mike Thompson, Senior Vice President, Cintas Facility Services. “This study reaffirms that if customers are not satisfied with the state of a restroom, they will take their business elsewhere.”
When asked what specific types of businesses they would avoid if they encountered dirty restrooms, U.S. adults reported the following:
• Restaurants - 79 percent
• Hotels - 79 percent
• Healthcare Facilities - 77 percent
• Supermarkets - 50 percent
• Retail Stores - 45 percent
• Gas Stations - 45 percent
• Car Dealerships - 39 percent
“To satisfy customers, businesses must ensure restrooms are consistently stocked, clean, dry and functioning,” explained Dave Mesko, Senior Director of Marketing, Cintas. “Partnering with Cintas for a restroom cleaning and maintenance program enables businesses to improve cleanliness and customer satisfaction.”
The official sponsor of America’s Best Restroom contest, Cintas designs and implements full-service restroom programs that combine superior service with top line products. Restroom restocking combined with Cintas’ Sanis UltraClean® restroom cleaning service guarantees that a business’ facilities are always fresh, clean and fully stocked to give restroom users the experience they desire.
About the Survey
This survey was conducted by phone within the United States by Harris Interactive on behalf of Cintas from June 9 - June 12, 2011 among 1,011 adults ages 18 and older. Results were weighted to reflect the U.S. adult population. For complete survey methodology, including weighting variables, please contact Kim Syrios at firstname.lastname@example.org.
For more information about Cintas Facility Services, visit www.cintas.com/facilityservices.
Headquartered in Cincinnati, Ohio, Cintas Corporation provides highly specialized services to businesses of all types. Cintas designs, manufactures and implements corporate identity uniform programs, and provides entrance mats, restroom supplies, promotional products, first aid and safety products, fire protection services and document management services to approximately 800,000 businesses. Cintas is a publicly held company traded over the Nasdaq National Market under the symbol CTAS, and is a component of the Standard & Poor''s 500 Index.