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Management And Training

Rainbow Intl release 1.19

January 19, 2012
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“Undercover Boss” Features Rainbow International® Parent Company CEO

WACO, Texas – Dina Dwyer-Owens, CEO and Chairwoman of Rainbow International® parent company The Dwyer Group®, will appear on CBS’s hit reality show “Undercover Boss,” Sunday, Jan. 22 at 8 p.m. ET/ 7 p.m. CT.

Dwyer-Owens went undercover within The Dwyer Group franchise service brands to find out how The Dwyer Group Code of Values™ and the corporate culture are being embraced by service professionals on the front line.

“This is clearly more than just a job for Dina: She has deep emotional ties to the business and its employees since The Dwyer Group was founded by her late father, who was also her mentor,” “Undercover Boss” Executive Producer Chris Carlson said. “This episode ranks among the most powerful and moving episodes of ‘Undercover Boss.’”

The CEO-turned-service-professional donned company uniforms to see life as a potential trainee whose service brands represent some of the most male-dominated industries. In addition to Rainbow International, The Dwyer Group brands include Aire Serv®, Glass Doctor®, Mr. Appliance®, Mr. Electric®, Mr. Rooter® and The Grounds Guys®.

The two-time Emmy nominated “Undercover Boss” kicked off its third season Jan. 15 to continue the quest to enable some of the world’s most successful company leaders to embark on grassroots journeys within their own organizations.

About Rainbow International®:
Established in 1980, Rainbow International is a global franchise organization providing residential and commercial restoration and cleaning services. Recognized by Entrepreneur magazine among its “Franchise 500,” Rainbow International franchisees offer a broad range of damage restoration services (ranging from water, smoke and fire damage to carpet and upholstery cleaning and deodorization) to more than 330 locations worldwide. The new Rapid Structural Drying Network of Rainbow International has established a network of elite water loss mitigation franchises across the United States. Rainbow International is a subsidiary of The Dwyer Group, Inc. For further information or to find the location nearest you, visit

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