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Putting ingredients in the palm of your hand

January 25, 2012
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WASHINGTON — Clorox has launched a smartphone app that will help consumers look up the ingredients of household and commercial products, according to the Environmental Leader.

The Clorox Ingredients Inside App and mobile website are an extension of the company''s Ingredients Inside program, which began publishing ingredients lists for hundreds of the company''s products on its website in February 2010, the article stated.

According to the article, the initiative makes Clorox the first consumer packaged goods company to launch a smartphone application for ingredient disclosure.

With the app, which is currently only available to iPhone users, customers can scan a UPC code to get information about the product''s ingredients, the article noted.

The app and accompanying website can be used to find ingredients of all Clorox disinfecting, cleaning or laundry products in the U.S. and Canada, the article added.

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