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Declare war on toilet paper

February 09, 2012
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WASHINGTON — The World Wildlife Fund (WWF) is alleging that toilet paper use is wiping out forests used by tigers, elephants, orangutans and other wildlife, according to CNN.

The WWF released a report Wednesday stating that a major paper supplier from Indonesia is clear-cutting sensitive wildlife habitats and has targeted a major U.S. distributor, urging them to stop buying from that source, the article stated.

"We found that two brands sold in the U.S. — Paseo and Livi — are made with paper from Asia Pulp and Paper (APP), which is responsible for more forest destruction in Sumatra than any other single company," the WWF report stated.

"Paseo is a retail brand of toilet paper, paper towels, napkins and facial tissue, and it is now the fastest growing brand of toilet paper in the U.S., according to its marketer," the report added.

According to the article, the distributor, Oasis Brands, hasn''t responded directly to the accusation, but has defended APP, while also saying it wants to work with grocery chains to set up a system of monitoring the sustainability of its tissue products.

APP''s forest management operations in Indonesia are not certified as sustainable by any credible third party, the article noted.

The group also noted that in recent months, eight large retailers have decided to stop carrying APP tissue products, the article added.

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February 9, 2012
As the sustainability & public outreach manager for Asia Pulp & Paper (APP) in the Americas, I’d like to respond to your piece. Earlier today, APP issued a press release ( addressing the recent World Wildlife Fund (WWF) report, questioning the sustainability of our US customer Oasis Brands’ tissue brands Paseo and Livi. Within its report, WWF outlined three specific actions APP must undertake. In our statement, APP is pleased to respond to each one, showcasing our ongoing sustainability commitments and progress working with international NGOs. APP remains committed to sustainable business practices and full transparency. As announced on Tuesday ( Oasis Brands has extended an open invitation to leading US grocery chains to participate in an independent sustainability audit of its tissue products. Ian Lifshitz, Sustainability Manager, Asia Pulp & Paper

February 10, 2012
Oasis Brands wants to be clear that the products it sells using base paper from Asia Pulp & Paper meet many internationally recognized certification standards and never include fiber from High Conservation Value Forest. We have extended our open invitation for participation in an Independent Sustainability Audit to the Away-from-Home market [] and are confident that the results of such an audit will shed light on these complex issues and reveal the immense benefits of using rapidly renewable fiber from sustainably managed plantations. Philip Rundle, Oasis Brands and its US converting partners Mercury Paper and Solaris Paper.