MISSISSAUGA, ON — Kruger Products and Earth Day Canada have united to work with the "Prosumer," the well-informed consumer who is concerned with how their purchasing choices affect their environment and health, according to a press release.
Prosumers are part of an evolving social awakening and are concerned about making responsible decisions and actively look for ways to do so, the release stated.
According to the release, while most consumers are overwhelmed with what constitutes a green product or what sustainable actions are easy to integrate into their everyday life, Prosumers are proactively taking action with practical, everyday solutions.
"Dedicated and passionate partners like Kruger Products allow us to reach a huge number of Canadians with these important messages," said Jed Goldberg, president of Earth Day Canada.
"At its essence, we want Canadians to be well-informed about the products they purchase and how those purchasing decisions impact the environment and the health of their families and communities. We are proud to work with Kruger Products in sharing this message with all Canadians," Goldberg added.
This partnership is a new extension of Kruger Products'' Sustainability 2015 initiative, which was launched in 2010 as the company''s five-year sustainable development plan to reduce its impact on the environment, the release noted.
Click here to read the complete release.