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Hard Floor Care

2012 NWFA Wood Flooring Expo: Day one

April 12, 2012
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ORLANDO — Bill Griffin, president of Cleaning Consultant Services Inc., acts as our roving reporter at the National Wood Floor Association''s 2012 Wood Flooring Expo, according to a press release.

The National Wood Floor Association''s (NWFA) annual Expo, which runs from April 11-12, 2012, opened yesterday in Orlando at the Gaylord Hotel Convention Center, the release stated.

According to the release, over 500 people attended keynote address by Ken Schmidt, a former marketing executive who was instrumental in bringing Harley Davidson Corporation back from the brink of failure after it filed for bankruptcy in 1985.

His presentation, "Get Your Motor Running - Turning Crisis into Opportunity," was well-received by the crowd and was full of useful tidbits for success that can be applied to the marketing and growth of any business, the release noted.

"No story, no brand and no business. You need a story about who you are, what you do and why you’re special. Everyone needs to leverage the basic driving human needs to their advantage, and a story is the best way to do it," said Schmidt.

For a list of things Griffin took away from the speech, click here.

To view a snippet of Schmidt''s speech, visit our Facebook page.

Click here to read the complete release.

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