VANCOUVER, WA — The Institute of Inspection, Cleaning and Restoration Certification (IICRC) has released additional details surrounding the transition to return its name to the IICRC, while keeping the cleantrust as the service mark of the organization, according to a press release.
Keeping the official name of the organization IICRC, while using the cleantrust, an IICRC program, in consumer-facing materials, allows the organization to build on its more than 40-year history of identifying and promoting an international standard of care for the cleaning, restoration and inspection industries, the release stated.
According to the release, the IICRC will continue to issue certifications, write and promote standards and approve schools and instructors, with all industry communications referring to the organization as the IICRC.
"We’ve heard feedback from registrants and feel the combination of IICRC and the cleantrust, an IICRC program, will help our organization honor its position in the industry while generating increased end-user awareness," said Darrell Paulson, IICRC chairman.
"We''re poised for growth as we move into the future with open lines of communication and an opportunity to market ourselves beyond the industry," Paulson added.
As a service mark of the IICRC, the cleantrust should be used by certified firms and technicians on all consumer-facing materials, enabling more name recognition and end-user awareness outside the industry, which has been cited by registrants as one of the organization’s greatest challenges, the release noted.
Click here to read the complete release.