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Corporate America on Facebook

June 21, 2012
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NEW YORK — Eight out of 10 American companies are present on Facebook, and 45 percent are on Twitter, according to a press release.

A digital gap is growing in the corporate world: Companies which are already investing a lot will do so even more in the future, while companies which are currently not investing in digital media are also not planning to do so, the release stated.

According to the release, four out of 10 American companies listen to what consumers say about them on social network sites.

"Social media makes conversations between consumers very transparent. Companies can quite easily discover what people are saying about their products and services. An increasingly growing group is strongly interested (and with good reason) in this real-time feedback from the market," said Professor Steven Van Belleghem, partner at the research agency InSites Consulting.

A mere 11 percent of the companies are integrating their social media approach into their overall corporate strategy, while 17 percent are currently mid-integration, the release noted.

Click here to read the complete release.

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